Worldwide spending on enterprise security software and services will grow 8.7% in 2012, technology market research firm Canalys said.
The total enterprise market will be $22.9 billion in 2012, even smaller vendors such as Kaspersky Lab, Panda Security, F-Secure, ESET and AVG make gains in market share.
“Smaller vendors are working to displace Symantec, McAfee and Trend Micro in this segment, thanks to their noted reputations in the consumer space.. [and] are increasingly gaining market share, posing a serious threat to top-tier vendors,” it said.
The market is currently dominated by the big three of Symantec, McAfee and Trend Micro.
The small companies and remote-software or SaaS will be two change factors next year, the firm predicted.
“..results in the SMB market will define security vendor leadership… Many small companies are both price-sensitive and lack an understanding of the real security threats to their businesses,” the firm predicted.
In the circumstances, cost-cutting measures, such as online sales of anti-virus and SaaS offerings.
“Security as a service (SaaS) will attract more SMB customers… security vendors will have more flexibility to develop new delivery models, such as SaaS. From the SMB side, perceived cost savings will be the primary driver to switch to outsourced security,” it said.