HOME > BUSINESS > Digital advertising in India now about 10% of total – FICCI KPMG Report 2014

Digital advertising in India now about 10% of total – FICCI KPMG Report 2014

Digital advertising has reached about 10% of the total advertising market in India, according to numbers from the annual FICCI KPMG media and entertainment industry report.

1491849_10153907107175594_1890670729_o

Digital advertising, including mobile advertising and online advertising, was the fastest growing segment in 2013 at 39%, followed by radio, which grew by 15%. Among the laggards were TV and Print, which grew by 8.9% and 8.7% respectively.

The slowest growing category was out of home (banners, installations and billboards), which grew just 6%.

In terms of market size, print continued to be the biggest segment, comprising about 16,260 crore out of the total 36,300 crore Indian advertising market, or about 45%. Print was followed by TV, which accounted for 13,590 crore. The third biggest was digital advertising, which was 3,001 crore rupees.
digital-ad-revenues-india-industry-split

Digital is expected to grow by about 37% in 2014 and comprise more than 10% of the total advertising market in India, according to the KPMG FICCI media and entertainment report for 2014.

KPMG said the growth of TV advertising would have been lower if not for the IPL, elections and strong spending by FMCG companies.

Growth was led by Hindi entertainment, while advertisements in English language news segment remained flat in 2013.

Similarly, the growth of print advertisement revenue in India was led by Hindi newspapers, with English print reporting 5.2% growth.

Follow ULTRA.news
Vodafone offers 1GB/day for 84 days at Rs 509 Vodafone has unveiled five pan-India plans, the highlight of which is the new Rs 509 plan that gives 1 GB per day and unlimited calls for 84 days (12 weeks).The pack is priced only Rs 50 higher than the equivalent plan by Reliance Jio, which is priced at Rs 459.Before th...
Just Dial app downloaded 23,871 times every day; profit rises Online classifieds company Just Dial said its app was downloaded an average of 23,871 times per day during the three months ended September.This was nearly thrice the number of app downloads during the same three months of 2016, showing the impact of the company's TV campaig...
PC Jeweller signs Akshay Kumar, Twinkle Khanna for pan-India expansion PC Jeweller, the Delhi-based jewellery chain, said it signed up Bollywood stars Akshay Kumar and Twinkle Khanna as it gets ready for a pan-India expansion.The brand, which started 12 years ago with a single shop in Karol Bagh in New Delhi, today has close to 80 outlets. Most...
NDTV officially denies sale to Ajay Singh India's oldest English television news broadcaster NDTV officially denied that it has been sold to Ajay Singh, the promoter of SpiceJet."We wish to inform you that the promoters of the Company have not entered into any agreement for sale of their stake in the Company to any ...
Stock Exchange seeks clarification from NDTV on Ajay Singh’s stake-buy NDTV Promoter Prannoy Roy with former PM Manmohan SinghThe National Stock Exchange has again sought a clarification from NDTV after the Indian Express reported that SpiceJet promoter Ajay Singh was now the biggest shareholder in the media company.UPDATE: NDTV has denied ...
Sony loses IPL rights to Star India Star India, part of Rupert Murdoch's media empire, has won the rights to broadcast Indian Premier League matches for the next five years, edging out Sony India.The company bid Rs 16,347 cr for the privilege, edging out other groups such as Discovery. This comes to about Rs 3...
Dish TV slashes HD channel price to Rs 20 from Rs 50 Dish TV, one of India's biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%.Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10....
Arnab Goswami’s Republic TV gets derated by Malayalis Republic TV, the channel launched by Arnab Goswami -- the former editor of Times Now -- has come in for a barrage of criticism on social media after Malayalis took offence to what has been portrayed as repeated attempts by the channel to tarnish the reputation of the state.Th...
Vodafone slashes 4G offer prices after Airtel, Idea reveal explosion of data Vodafone India renewed efforts to promote its cut-price voice and data offerings in recent days as the latest quarterly numbers from rivals Idea Cellular and Bharti Airtel suggested they had given out bigger discounts in the April-June period than anyone had expected.Earlier ...
BSNL halves 2Mbps unlimited plan to Rs 599 from 1,199 Faced with a slowdown due to the emergence of the pan-India competitor Reliance Jio, state-owned Bharat Sanchar Nigam Ltd has halved the price of its unlimited 2 Mbps DSL broadband plan to 599 per month.BSNL NEW UNLIMITED BROADBAND PLANThe player was earlier offering unl...
News Corp buys Bangalore-based media software firm GyanMatrix Rupert Murdoch's News Corp announced yet another acquisition in India with the agreement to purchase Bangalore-based GyanMatrix Services Private Limited.P Hariharan, founder GyanMatrixThe company, which provides software solutions for media and publishing companies, will...
TCS to create apps on Siemen’s IoT platform MindSphere Tata Consultancy Services said it will create applications on MindSphere, the cloud-based, open IoT operating system from Siemens.TCS CEO Rajesh GopinathanIoT stands for 'Internet of Things' and refers to connectivity between two machines over the Internet, with zero h...
Times Group introduces ‘exclusive’ content online for subscribers Times Group, India's largest media group, has taken a step towards what may eventually be a paid model for online news by introducing 'exclusive' content for registered users.For now, registration and membership is free. Users can sign in using their Facebook or Google ID...
Airtel Broadband to upgrade users to 40 Mbps V Fiber plans to beat Reliance Jio Locations of Airtel V Fiber servicesAirtel Broadband, India's second largest wired broadband service, will upgrade nearly all its DSL customers to its new 'V Fiber' vectorization technology that offers speeds of 40 Mbps, compared to 4-8 Mbps under the traditional ADSL 2 tech...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-upAirtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days.The SES-9 satellite ...
Telcos trying to create ‘caste system’ on Internet – IFF on Net Neutrality Telecom companies are trying to divide Internet traffic into different 'castes' and treat each of them differently and want to extract money from people who create apps, websites and other content, said Internet Freedom Foundation.The IFF was responding to suggestions given t...
DB Corp launches Hind daily Dainik Bhaskar in Surat DB Corp has launched its Dainik Bhaskar Hindi daily in Surat, eyeing a large-Hindi speaking population in the city.The company said there are around 28 lakh Hindi speakers in Surat, the diamond capital of India."Our intensive on-ground study revealed exciting prospects ...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on RedditRepublic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser'Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV.The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...