Customers of Idea Cellular can access free Internet on their phones thanks to a tie-up with Quikr, a classified ads website.
Under the scheme, Idea users just need to open Opera Mini web browser and click the “Idea Web Pass” Speed Dial entry, then select the “Free Internet by Quikr (10 MB)” web pass option. From there, users will be able to enjoy 10 MB of sponsored internet access on their mobile phones for an entire day.
The customer does not need to have any data plan activated to take advantage of the offer. It is not clear whether the offer can be used every day or whether there would be a cap on the number of days. It is also not clear whether it will work on 3G also.
Before this, Opera had tied up with Idea for similar services. Such services include internet access for an hour at just 1 rupees.
Speaking about the association, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “There are certain entry-level barriers that must be overcome for mass adoption. The web pass concept has helped us surpass the barrier of cost and convenience and has led to a spike in the number of data users on our network. Now, with Sponsored Web Pass, we are confident that even more non-data users will come on board and enjoy the amazing world of internet on their mobile phones, while also giving an opportunity to advertisers to gain instant connect with consumers using the mobile platform.”
The scheme would be available to all 137 million Idea customers in India.