HOME > BUSINESS > The curious case of Samsung Galaxy Alpha’s price in India

The curious case of Samsung Galaxy Alpha’s price in India

Sometimes, you have to give it to marketing departments of phone companies. They are optimistic.

Such is the case of Samsung in India, which has just launched its latest model smartphone, the Galaxy Alpha, in India at a price of Rs 40,000 ($660).

Now, 40,000 is really a lot of money, and you’d be forgiven for thinking that the Galaxy Alpha would be one of Samsung’s greatest smartphones ever made.

You’d be partly right too, because it comes with the new Exynos 5 Octa 5430 processor.

samsung-galaxy-alpha

But, let’s face it, the Galaxy Alpha is no S6, not even an S5, actually.

Now that’s a shame, considering that an LTE-enabled Galaxy S5 can be purchased in India at Rs 38,000 (official Samsung price – Rs 45,000), and that Samsung’s greatest phone ever, the Note 4, is all set to launch at Rs 53-55k soon after the Alpha starts shipping in early October.)

But let’s take a deeper look to see if the curious case of the Galaxy Alpha’s pricing is well thought out, or based on an overestimation of how much an average (middle class) Indian earns.

DISPLAY

First the screen. To demand anything in excess of Rs 33,000 from us Indians, you must, AT LEAST, provide a full HD display; you know, the ones with 2 mln pixels on them.

We are not even asking for quad-HD (4 mln pixel) displays, such as those on the LG G3 (price Rs 36,700). No, we’re happy if you’d just give us a normal, full HD display with 2 mln.

But what is it you say? No full HD on Galaxy Alpha? Only 720p? We should be happy with 1 mln? At Rs 40,000? Seriously?

INTERNALS

Now let’s look at the internals, specifically at the new Samsung Exynos 5430 processor. Courtsey demands that we say” “Welcome to the octa-core world, Samsung! And congratulations on your new delivery.” Oh, you’re still on Cortex A7/A15?

Well, times have moved on, Samsung. We already have phones powered by chips with Cortex A53 (successor to A7) and our buddy Mediatek has already launched chips with Cortex A57 cores (successor to Cortex A15.)

But a good effort nonetheless. But 40,000?

PS: Please note than virtually no model in India priced about Rs 30,000 comes with a 12 megapixel camera like the one on the Galaxy Alpha, and quite a few come with more than the 2 GB of RAM too.

DESIGN

We also notice that you’ve abandoned the curvy, plasticky build of your flagship series and gone for a traditional, sharp-edged metallic design. It looks nice too. But let’s face it: While having a pleasant appearance is helpful, looks can only take you so far.

CONCLUSION

The Samsung Galaxy Alpha is a great phone, and looks great too, and it has LTE, which helps a lot. But it’s not the best you can do. And at Rs 40,000, the phone is way too expensive, and falls in the range of the iPhone 6 (starting price expected around Rs 50,000).

Follow ULTRA.news
The Economics of Bharti Airtel’s 7777 offer on the iPhone 8 Bharti Airtel announced that it will sell high-end smartphones online with instant financing.The phones, including the iPhone 8, will be available at low downpayment and bundled monthly packages, which will make them more or less free of charge.The model was first tried ...
Priced cheaper, can Mi Mix 2 beat OnePlus 5 in India? The much anticipated 'bezelless' phone from Xiaomi, Mi Mix 2, has been launched in India at a price of Rs 35,999 for the 128 GB version.The phone is, without doubt, the most affordable bezelless device in India.In comparison, the Samsung Galaxy S8 -- which has thin bezel...
Mitashi launches 55-inch curved TV with Samsung 4K panel @Rs 80k Mitashi, the Mumbai-based electronics brand known for its value-for-money offerings, launched a 55-inch curved 4K TV with a Samsung panel at Rs 79,990 in India.The device is the cheapest such television in the Indian market.Its closest competitor is the Samsung 49Ku6300,...
PREMIUM PHONES: OnePlus has 57% market share online, Samsung 4% OnePlus, the sister company of Vivo and Oppo, totally dominates the online market for premium handsets with a 57% market share compared to just 4% for Samsung, the Chinese company said, quoting numbers from IDC.The numbers are only for online sales, and do not include data f...
Google will create an iPhone rival with Pixel – expert Google was forced to enter the smartphone hardware business as makers of Android smartphones have largely failed to develop a product that can compete against the iPhone, an industry expert said, adding that the result of union could rival what Apple has to offer."With tight...
HTC U11 smartphone to get a price cut under Flipkart’s Big Billion Days sale HTC U11, the Taiwanese company's come-back model, is all set to get an unspecified price cut under Flipkart's Big Billion Days mobile sale that starts tomorrow at midnight.The online portal is teasing a price cut without revealing the extent of the cut.The current price ...
OnePlus 5 to face competition from Helio X30-powered Meizu Pro 7 in India with Amoled QHD OnePlus 5, arguably the most successful high-end phone in India, is set to face some competition from Meizu Pro 7 Plus, which is now likely to the first phone to come with the advanced 10-nm Helio X30 chipset in India.Meizu has so far focused on the mid-range 10,000-rupee mark...
OnePlus beats Apple in customer satisfaction – CMR India survey Even as Apple and its iPhone brand remains the most aspirational smartphone in India, it is OnePlus -- owned by the same Chinese company that makes Vivo and Oppo -- that has won the hearts of its Indian customers.OnePlus -- which brings out only one phone at a time -- emerge...
LG launches India’s cheapest 4K UHD monitor Rs 26,000 Korean manufacturer LG has become the first brand to launch an affordable 4K monitor in India with the launch of the 24UD58 model.The 24-inch flat UHD monitor is available at an online price ranging from Rs 25,200 to Rs 27,000 including shipping, making it far cheaper than a...
Samsung loses title of India’s No.1 smartphone seller to Chinese vendor China's BBK Electronics, which sells its smartphones under brands such as Oppo, Vivo and OnePlus, has emerged as the top smartphone seller in India, dislodging Samsung which had been on top for six years.Samsung, however, continues to be the top feature-phone brand in the cou...
OnePlus 5 with 8GB RAM starts selling on Amazon India OnePlus, the Chinese smartphone maker, said it has started selling the 8GB version of its flagship phone on Amazon from today as part of its "Super Seller Week" on Amazon.The event will last till 25th August.There will also be some offers on the regular OnePlus 5 and OneP...
SBI enables Samsung Pay for some of its debit cards State Bank of India said it was enabling payment by Samsung Pay service on some of its higher debit card variants.Samsung Pay works by mimicking the 'swiping' action of a credit or debit card by sending a magnetic pulse. The 'card machine' or point of sale machine mistakes th...
Sun Pharma selects Samsung to manufacture psoriasis drug Sun Pharma said it has inked a long-term agreement with Samsung BioLogics under which the Korean company will manufacture Tildrakizumab, a potential treatment for plaque psoriasis, for the Indian company.Plaque psoriasis is an autoimmune condition which results in patches of ...
India tablet sales fall 16%, but 4G picks up in Jan-Mar 2017 The tablet market in India continues to shrink as phones become larger and larger, numbers from CyberMedia Research showed, but more and more people are opting for connected tablets with 3G and 4G options built-in.The total number of tablet PCs sold in India fell 16% in the ...
Samsung Galaxy J2 beats Redmi Note 3 & 4 as most popular smartphone in India Samsung J2 is the most widely used smartphone in IndiaThe humble Samsung Galaxy J2, launched two years ago, is the most widely used smartphone in India, beating hot-selling models like Xiaomi Redmi Note 3 & 4 CyberMedia Research said.Samsung J2 is the most widely used smartp...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
HTC Desire 10 Pro launched in India at Rs 26,490 price HTC, the Taiwanese smartphone brand, has launched the 'pro' version of its Desire 10 phone in India at a price of Rs 26,490.The phone is available on preorder with some vendors.As expected, the new model is far from value for money, and is unlikely to be a big hit. ...
Flipkart to sell OnePlus 3 with huge discount; Company says not done! Flipkart, the homegrown ecommerce giant, has listed OnePlus 3 as one of the prominent mobile deals being offered under its 'Big Shopping Days' sale to be held from Saturday, Dec 17 onwards.It has also put up a 'coming soon' page for the sought-after smartphone model.H...
Delhi-based Hyve offers Helio X20 phone at Rs 17,999 Hyve Mobility, a Delhi-based mobile start-up, said it launched its flagship deca-core smartphone ´Pryme´ in collaboration with MediaTek at a price of Rs 17,999.With this product launch, Hyve became the first Indian brand to introduce a smartphone powered by MediaTek’s flagshi...
Why Google Pixel smartphones make little sense at current prices Broadly, all brands can be divided into two types — mass brands and elite or premium brands.Mass brands are those used and preferred by ordinary people, while elite brands are confined to those who have very ‘refined’ tastes and for whom money is not usually a concern.Bas...