Years after Videocon first tried it, Samsung and Airtel Digital TV are giving the integrated DTH TV concept another shot.

samsung-tv

The two launched Integrated Digital TV (iDTV), under which Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

“The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through better picture quality and maximum audio & video clarity while also ensuring maximum power savings,” said the companies.

The two claimed that integrating the set top box will result in a reduction in signal loss (between the set-top-box and TV). iDTV also offers a single remote solution powered by an intuitive user guide.

“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Mr. Arora.

It would, however, still require a dish to be placed outside the home.

The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV’s Smart Card.

The TVs are available across Samsung Plazas and all leading multi-retail outlets for prices starting Rs. 44900 for 32 inch screen. The Samsung 5 series iDTV (48 inch) is available at INR 91500. Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.

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