» 2019-06-26

Having withdrawn Star Bharat from India’s largest free DTH service, Star India seems to have decided to junk its erstwhile ‘dual brand’ strategy in favor of consolidating all its channels […]

» 2018-02-02

Facebook, the largest social network on earth, has added several new features to its ‘Pages’ feature, including the ‘Poll’s option that was removed five years ago. Administrators of Facebook pages […]

» 2017-08-30

After introducing a separate showroom network for its higher-end cars by the name of NEXA, India’s largest carmaker Maruti Suzuki said it will not overhaul, transform and rebrand its remaining […]

» 2017-05-04

Larsen & Toubro Infotech, which started out as a unit of construction major L&T, has rebranded itself, dropping its parent’s name from its own and projecting a more independent brand. […]

» 2017-05-02

Outsourced services provider Wipro Ltd said it was undergoing a rebranding to reflect its evolving business. “The new brand identity signifies a higher level of engagement and brand permission that […]

» 2016-12-17

OnePlus 3, arguably the most successful premium phone of 2016 in India, may not get warranty support from the manufacturer if purchased from Flipkart, going by a statement by the company. […]

» 2016-09-19

Yellow Diamond, an Indian snack company that has grown by competing against global biggies like Pepsico, said it signed on Bollywood celebrity Salman Khan as its brand ambassador. “I met with […]

» 2016-03-23

Fans are eagerly waiting for information on whether or not the 32-GB version of Redmi Note 3 will be put up for sale on March 30, the date of the […]

» 2016-02-25

After hyping the first ‘open sale’ of LeTV Le 1s for days, it looks like the Chinese firm either didn’t have enough stocks or didn’t anticipate the kind of demand […]

» 2015-12-10

Motorola is now under Lenovo control, and that should have been a good thing in a price-sensitive market like India. Instead, ever since Lenovo has taken active control of the […]

» 2014-08-11

In an attempt to regain lost market share, Jet Airways announced a new branding plan which includes the rebranding of its JetKonnect planes under the main brand. JetKonnect and Jetlite […]

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