Dr.Reddy’s introduces new packaging philosophy

Dr. Reddyś laboratories, an Indian multinational pharmaceutical company, said it is introducing new packaging style for its products. Starting with the India market, the new packaging will be rolled-out in phased manner over the next six months for it´s 25 brands. Dr. Reddy’s partnered with global design and innovation consulting firm IDEO, and applied ´Human-Centred […]