Aditya Birla Fashion buys ethnic retailer for Rs 110 crore including debt

Fashion and lifestyle company Aditya Birla Fashion and Retail Ltd said that it will acquire Jaypore E-Commerce Private Ltd, which sells “handmade, handwoven and handcrafted apparel, jewellery, home textiles and accents”, for Rs 110 crore including debt. Aditya Birla Group did not break out the equity component of the company’s valuation, nor did it give […]

SpiceJet introduces new uniforms for flight attendants, ground staff

SpiceJet said it is giving its staff an image makeover with a “Redder, Hotter and Spicier” new uniform starting today. “The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style,” it said. The new dress code has been created by SHIFT, a design house […]

Aditya Birla´s fashion and retail unit ties up with UK luxury brand Ted Baker

Aditya Birla Fashion and Retail Ltd said it entered into agreement with UK based fashion brand Ted Baker. Ted Baker London is a British luxury clothing retail company. “We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. This partnership will enable our consumers to […]

American brand Aeropostale enters India in tie-up with Arvind

Aeropostale, an iconic American brand like Abercrombie & Fitch and Levis, has entered the Indian market under a tie-up with Arvind Ltd, one of India’s biggest clothing makers. The agreement with Arvind will cover both brick-and-mortar retailing as well as ecommerce, the companies said. Under the agreement, Arvind will open 30 standalone stores for Aeropostale, […]

Now anyone can be a fashion designer: Myntra launches fashion incubator program

Flipkart’s Myntra.com today announced the launch of ‘Designer in Residence’ program under its Myntra Fashion Incubator (MFI) initiative to “inspire young entrepreneurs and designers who have a flair for the business of fashion.” Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate their business under the ‘Designer in Residence’ program. […]