Companies hiking ad spend this year – Survey

Faced with a hard -sell situation, corporates are gearing up to spend about 25-30% more on advertising this festive season as compared to the last year in consumer durables, electronics & auto taking the lead, according to an ASSOCHAM recent paper. The feedback from corporates...

TRAI details corruption in Indian Media

You are unlikely to read about the Telecom Regulatory Authority of India’s latest recommendations on Media ownership in tomorrow’s newspaper, or hear about it on tonight’s prime time TV. That is because it is perhaps the biggest ‘expose’ of the not-so-wholesome, behind-the-scenes activities in Indian...