BS-VI Transition: Last-minute discounts on Royal Enfield bikes unlikely

Royal Enfield, the country’s biggest maker of premium motorcycles, is unlikely to offer last minute, stock-clearance discounts as part of the BS-VI transition, given that strong festival sales helped clear out much of its inventory. According to company officials, the festival sales this year have been so strong that they have effectively cleared out any […]

Royal Enfield sales down 22% in July-September

Royal Enfield, the country’s most popular premium motorcycle brand, reported a 22% decline in its September quarter motorcycle sales, even as revenue for parent Eicher Motors fell 9%. Royal Enfield sold 1.63 lakh motorcycles during the three months, down from 2.10 lakh motorcycles sold over the same period in 2018, even as it invests heavily […]

Hero MotoCorp, Tata Motors, Royal Enfield posts sharp falls in August auto sales

Hero MotoCorp, Tata Motors and Royal Enfield have reported sharp declines for their August 2019 auto sales. While Hero MotoCorp, the world’s largest motorcycle manufacturer by volumes, reported a 21% fall in August sales to 5.43 lakhs, Royal Enfield reported a 24% decline and Tata Motors reported a 48% fall. Hero MotoCorp’s numbers indicated an […]

Royal Enfield waiting period down to zero as Jawa readies to vroom

Royal Enfield, the country’s largest maker of mid-sized motorcycles, said it has cut down on the waiting period on most of its motorcycle models, and promised to keep the excitement going as it deals with new competitors like Jawa. The comments by Siddhartha Lal, CEO of Eicher Motors comes in the context of the impending […]

Mahindra Jawa sold out till September, launch “soon”

Mahindra Jawa, the reincarnation of an old Polish motorcycle popular in the 1960s through the 80s, has been sold out till September 2019, company officials said, promising that the bike will be launched “soon”. “We are sold out till September 2019 based on the production capacity we have planned and the bookings we have had,” […]

Royal Enfield to set up new production unit near Chennai at Rs 800 cr

Royal Enfield, which makes the iconic ‘Bullet’ retro motorbikes in India, said it will invest Rs 800 cr this financial year to create the second phase of its factory at its Vallam Vadagal site near Chennai. The company, whose products cost upwards of Rs 1.15 lakh, has seen sales of its motorbikes rise rapidly in […]

Royal Enfield production disrupted for 14 days by Chennai floods

Eicher Motors, manufacturer of Royal Enfield bikes, said production at both of its factories in Chennai have been normalized as of Dec 14. Production at the Royal Enfield factories at Thiruvottiyur and Oragadam was suspended on Dec 1 after heavy rains and flooding disrupted operations. The company resumed production of motorcycles on December 7, 2015 […]

Royal Enfield expands to North America, to set up showrooms across US

Royal Enfield, maker of the iconic Bullet bikes in India, said it has set up its first operating direct distribution subsidiary outside India, in North America. Setting up a direct distribution company in Milwaukee, Wisconsin is expected to boost sales of Enfield models in the US and Canada. It will also launch a fully-branded retail […]