Zee Media Corporation Limited swung to a profit for the Apr-Jun quarter after it was able to control its expenses, especially in its print arm of DNA. \r\n\r\nThe company cut expenses across the board including operating expenses, employee expenses and marketing costs. \r\n\r\nTotal revenue fell 5% to 128.2 crore compared to same quarter last year, while expenditure fell by 7.8% to 110.5 crore. \r\n\r\nAs a result operating profit rose 15.5% to 17.7 crore. \r\n\r\nThe revenue decline was mainly on account of a fall in subscription revenue, which fell 38% to 17.9 crore from 28.7 crore last year.\r\n\r\nThe operating profit in the company\u00b4s television segment rose to 19.9 crore from 18.5 crore last year, while the loss in print segment decreased to 2.2 crore from 3.2 crore.\r\n\r\n\u201cWe are aware of the fact that the viewer \/ audience attention span is increasingly shifting. Therefore, content consumption needs to be made compelling and engaging in order to sustain their loyalties. ZMCL will strive to remain relevant through use of cutting-edge technology and forward-thinking approach,\u201d said Rajiv Singh, Executive Director & COO, Zee Media.